Many businesses and entrepreneurs are interested in producing a DVD product.
For information on the value of having a DVD product, take a look at Daniel Priestley speaking on products as part of the Key Person of Influence program. (For even more information, there are also some great YouTube videos by Darren Shirlaw on the same topic).
Most people would agree that having products within a business is a great asset. So why don’t more people do it? Sometimes the barrier to entry is the technical aspects and costs associated with producing a DVD product.
Here are some tips on making the process easier. There are practical factors to consider up front that will make the whole DVD production process more smooth and cost effective:
1. What style of DVD do you want to produce?
- Direct to camera tutorial
- Capturing an event
- Presenting to an audience (you can even mock up a set to make it look like you were presenting to a live audience, if you want the freedom of several takes)
- Documentary style
- Interview style
- Module style
2. What location will you film in?
- A studio
- Your workspace
- An event stage
- A hotel meeting room
- A private members club
Your location will also determine the type of equipment required (especially the lighting kit).
Will you need a teleprompter or will you memorise your content?
Will you rehearse with your participants beforehand?
Will you script yourself, with your team or use a copywriter?
4. How many cameras and angles do you want to use?
- One camera: direct to camera piece (talking head or mid tracking shot whilst presenting on stage)
- Two cameras: a mid and a close up from two angles
- Three cameras: a wide, a mid and a close up from different angles
- Four cameras: as above plus a camera capturing cut aways (eg. audience reactions)
- Five cameras plus: for large events capturing different moments as they happen
5. What extra materials would you like to include?
- Testimonials from others
6. How will people view your finished DVDs?
- Hard copy: You will need to consider authoring and encoding, DVD menu, artwork and duplication
- Online only: For download, streaming, lead capture
7. Who will you work with?
Of course, working on the project with an experienced production team should ensure the process is fun and that you end up with an excellent finished result. You may want someone to handle the whole process or you may want to work on components yourself… But here is the most important tip: Be creative on costs, but don’t cut corners. Invest into creating a quality product especially if you will be selling it. Do it right up front and avoid costly mistakes.
By having a handle on these factors up front, you will feel more confident and prepared as you embark on your DVD production. Good luck!
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