There are connotations around the phrase ‘corporate video’. It evokes images of someone rambling, monotonously to camera. It goes on too long. Perhaps the odd blue-themed slide is thrown in to break it up. Boring!!
Then when you think of a creative film, it’s all the fun stuff: colours, interesting shots, music, it’s engaging and fun to watch and it tells a story.
My question is: why do the two have to be separate?!
At Really Bright Media make lots of films for business purposes, but they are never boring! We approach every film as a creative one.
Here are three tips you can start implementing right away to make your business or corporate films more engaging, effective and enjoyable:
1. Setting: Pick a fantastic location that is visually interesting to look at. Something that can include lovely depth of field, colours and sets the scene well. Remember a picture tells a thousand words. So if you’re a top business coach, why not conduct your film in a striking library, or an art gallery, or on location at one of your client’s premises. Choose a location that will allow you to include interesting cut away shots.
2. Length: Keep it succinct. Get your message across in easily absorbed points and use the visual aspect to convey a mood rather than spelling everything out word for word. For example, if you sell holidays, you’re selling an experience. In thirty seconds, the imagery and music will tell your audience a story about that experience much more than three minutes of talking.
3. Music: Choose appropriate music to set the scene. Stay away from those sterile ‘business’ tunes. You can find lots of quality royalty free tracks online at affordable costs. Have fun listening through some and choose a track that compliments your message. You’d be surprised how the right music just brings a film to life.
Make films that are exciting….