Over the past years, we’ve worked with a lot of individuals and businesses on their social media strategy, content plan, set up, and training. A frequently asked question is, ‘how do you accurately measure your social media effectiveness?’.
There are some tools online that allow you to measure the influence of your output. Sites like Klout or Peer Index are good for identifying your style, impact and comparing to your industry or competitors.
You can measure the end result in this way, but there aren’t many tools that measure the up-front capabilities of the social media user. This is an important step, often overlooked. For example, you might be able to see that you aren’t engaging well with others online, but you won’t know why.
So, we have developed the Really Bright Media Social Media Indicator. The Indicator identifies nine key areas that affect your social media results, focusing on you- the user.
After answering 51 questions, the RBM Social Media Indicator produces your chart with a percentage score for each of the areas, including; overall effectiveness, attitude, connecting, influence, potential, presentation, reliance, skills, and use.
The indicator is designed to break down the specific areas you can focus on to improve your social media profile, as many people find it an overwhelming task to tackle their social media as a whole.
Currently, we are offering the beta version of the RBM Social Media Indicator as a Free Treat! Go to the front page of the website to fill in your questionnaire and we will email you the results.
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