Dr Terry works with women who are ready to make smarter choices on how they approach their youth and health.
So, what a better way to communicate with her audience than through videos?
Working with someone who is an expert, like Dr Terry, it is important to hit certain bases when it comes to presenting their message in a video format. For example:
It’s essential to express the expertise and credibility of the expert.
It is also important to let that person’s personality shine through too, so that the video is engaging and authentic.
Where possible, answering frequently asked questions surrounding the expert will be an advantage.
And as with any industry, peer recommendations or testimonials go a long way!
So when introducing Dr Terry to YouTube we thought the following videos would suit her best.
1) An Introduction/ Concept Video (aka- Perfect Pitch)
2) Connecting with the audience through a Vox Pop interview
3) Informative Tips Videos
4) A testimonial video from two happy clients