Archive for October 24, 2011

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Posted: October 24, 2011
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Dr Terry’s Youth and Health Videos

Dr Terry works with women who are ready to make smarter choices on how they approach their youth and health.

So, what a better way to communicate with her audience than through videos?

Working with someone who is an expert, like Dr Terry, it is important to hit certain bases when it comes to presenting their message in a video format. For example:

It’s essential to express the expertise and credibility of the expert.
It is also important to let that person’s personality shine through too, so that the video is engaging and authentic.
Where possible, answering frequently asked questions surrounding the expert will be an advantage.
And as with any industry, peer recommendations or testimonials go a long way!

So when introducing Dr Terry to YouTube we thought the following videos would suit her best.

1) An Introduction/ Concept Video (aka- Perfect Pitch)

2) Connecting with the audience through a Vox Pop interview

3) Informative Tips Videos

4) A testimonial video from two happy clients

Polyteck group

Posted: October 17, 2011
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Polyteck Group: New YouTube Channel and Videos

Polyteck Group is an international building services company. Polyteck has an established and flourishing blog, but MD Costas Polycarpou wanted to branch out further into the world of social media.

So we set them up on Twitter, Facebook, LinkedIn and YouTube.

We trained three of their key staff members on using these platforms and outworking the strategy. Choosing a few staff members to take charge of the social media is a great approach for large companies.

For their YouTube channel, the team decided they wanted to firstly showcase Polyteck Energy – the green side to Polyteck.

We made a series of four videos. In the first video Costas introduces the concept of Solar Panels and how it can help you for your individual home or in a office building.

The second video includes expert, Sven talking in more detail about how it all works. This is for people who have become more interested and want to investigate further.

The third video is a testimonial from a happy customer!

And the fourth video details how someone can do a self assessment on their property to see if they are a suitable candidate for Solar PV.

Here are the videos from Polyteck!

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Posted: October 10, 2011
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October Offer: Become a YouTube Success

We’ve had quite a lot of clients asking about ongoing video packages. Video plays a very important role in presenting your business online. It is by far the most preferred way that viewers like to receive- and respond- to you and your business. (Just ask Michelle Phan, who now has her own make up line and is a spokeswoman for Lancome thanks to her YouTube makeup tutorials!)

But there are a few problems:

1) Some people can’t make their own videos,
2) Some people can make their own videos but don’t have time,
3) Some people can make their own videos, have time, but struggle to reach a professional quality.
…. there may be more you’d like to add to this list!

So we have created a monthly video offer valued at £1250 per month, that aims to meet the following needs:
1) One video per week (four per month!) for consistent video output,
2) On-camera coaching for development of your skills so your investment reaches even further,
3) Minimal time investment, so you don’t need to stress over it, and
4) At a very, very cost effective price! Who doesn’t love that?!

We will meet with you once a month for two hours. Having figured out scripts in advance that maximise your Google search-ability, we will use this time to record four videos for the coming month. During our filming time, we will coach you on your on-screen presenting skills so each month you will see yourself becoming more confident and compelling on camera.

Then that’s it for you!

We take the footage, edit it with you custom intro/ outro and music and we release one blog per week without you even giving it a second thought.You can then reap the rewards of a flourishing YouTube channel and a professional online profile.

-SPECIAL LIMITED OFFER-

As an October promotion, your first two months will be at a special price of £990 per month.

But spaces are limited. You need to confirm by 2pm, Friday 28th October to take up this offer.

Please email: film (at) reallybrightmedia (dot) com

Lights. Camera. Action!

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Posted: October 10, 2011
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So Technology’s Testimonial Reel

One of our favourite friends in the industry is So Technology, headed up by Steven Oddy.

They build brilliant websites and specialise in WordPress websites.

WordPress is a great option for building your website because:

1) It ranks well on Google,

2) You can change wording and setting yourself,

3) You can lay a custom design over their platform,

4) Hosting is facilitated by WordPress,

5) You can have your blog on your website … like us!

Here is a testimonial / introduction video we made to showcase their work and most importantly, their customer feedback!