Three Reasons to Use Video Testimonials

We received an email from Danielle Marchant recently asking us to do some editing. She had recently run a workshop called ‘Bloom Where You Are Planted’ and afterwards filmed some of her guests sharing their experience of the event. We jumped for joy at this request because we love testimonials films and believe they can impact your business in a significant way. Let’s look at just three reasons.

1. Peer recommendations are powerful.
Endorsing yourself and your offering can only go so far. Of course *you* think you’re great! For your customers however, they need to hear it from someone else. Peer recommendations give a stamp of approval from other consumers who have spent their money on your service or product.

Have you ever shopped online? It’s likely that one of the first things you do when making a significant online purchase is check the reviews and ratings. Have you ever been close to making a purchase and a bad review stopped you in your tracks? Peer recommendations matter. They carry a lot of weight.

Using video testimonials are even more powerful because you can see that person’s face, hear their voice and assess their authenticity. It comes to life. Having a reel of people giving glowing feedback, like Danielle who interviewed guests after her workshop, makes you feel completely confident to move forward with investing into that offering. You’re building trust.

2. Set the tone.

As you can see from Danielle’s example, the filming was simple and classy (with no need for exorbitant budgets) and we employed some basic editing techniques to pull it all together with some appropriate music and images. However, this little film sets the scene for her workshop and anyone considering attending a future event will have a good idea of what to expect.

You’ll notice that the use of music and pace informs the mood immensely. If you want people to feel inspired and motivated, you can indicate that. If you want them to feel calm and supported, you can do that too. By setting the right tone, you will naturally connect with the right audience.

By using clever film making techniques you will create a virtual experience for people before they have even met you in person. Film is a vehicle for experience and using it wisely to create testimonial films will do wonders for your business.

3. Give yourself a sales tool.

When selling a product or service, having different tools at your disposal is beneficial. When you produce testimonials films, you can then use them in many ways: you can embed them into your website or sales page, email them out to prospects, include them in proposal packs, and put them on YouTube to attract new leads.

If you’re in a service based business, make sure you get your clients talking about what it’s like to work with you and what results they have seen. If you offer experiences (like hospitality or accommodation), make sure you have lots of footage of the location and venue as well as capturing customers speaking about their experiences. If you sell products, show people using the product and talking about how great it is.

When possible, have a film crew attend your event to capture the atmosphere or consider setting up a special day to film with a few clients in one go.

Testimonial videos allows potential customers to either a) trust you and feel confident to take the conversation further, or b) decide it’s not for them, in which case you have saved time for yourself and that person.

These are only three good reasons to use testimonial videos in your business – and there are many more. Give it a try and experience the benefits for yourself!